photo de profil d'un membre

Chloé ROUGANNE

Situation professionnelle

Épanoui(e) professionnellement

Souhait professionnel

Experience
Non renseigné
Rémuneration
Non renseigné

Résumé

Experience in marketing and brand communication.
International and multicultural experience.
High capacity designing and managing strategies that increase brand equity and image through the fully understanding of market, clients and final consumer.
High adaptability to new environment and work methods.
I can work in team and I know how to establish good relationship easily.
Positive attitude, leadership, determined and creative.

Expériences professionnelles

Ecommerce manager

AIR FRANCE KLM

De Septembre 2014 à Aujourd'hui

Increase online revenue through digital strategies (+27 % for Air France and +5% for KLM in 2017)
- Coordination of online pricing campaigns including SEA, Display, Social Media and emailing communications.
- Coordination of campaigns planning and budget
- Daily analysis of online trends and results
- Constant monitoring of competency’s strategies and campaigns
- Established partnerships to increase brand visibility, databases and convertion.
- High analytical skills to follow up on performance.

Social media & crm manager

AIR FRANCE , México df

De Septembre 2012 à Septembre 2014

Social Media Manager:
Stratégies de marques
Campagnes pour Air France et KLM

CRM Manager:
Plan d'amélioration de l'attention aux clients, pour une meilleure satisfaction.
Etude de marché/Analyse
Recommendations et suivi pour tous les services

Parcours officiels

Groupe ESC Clermont – Master – 2012 – Master en Management (MGE)

Langues

Anglais - Courant

Espagnol - Courant

Français - Langue maternelle

Compétences

Marketing
Marketing Direct, Stratégie Marketing, Brand management, Consumer behaviour
Marketing strategy
Communication
Brand management
Media planning
Customer insight
Positionning
Consumer behaviour

Centres d'intérêt

  • Marketing
  • Publicité
  • Communication
  • Voyages