Résumé
Innovative, Dedicated and Proactive Strategist and Agent of Change Senior Marketing Director, with excellent talents for developing and implementing strategic plans for Canada-wide operations and marketing. Strong and inspirational leadership, accompanied by the ability to build effective and committed teams ensuring corporate growth around core missions. Result and priority oriented. Skilled in marketing, communications and sustainable development.
Expériences professionnelles
Vice-présidente des ventes et du marketing
Nikon Optical , Montréal
De Janvier 2024 à Aujourd'hui
Vice-présidente des ventes
Nikon Optical , Montréal
De Août 2018 à Décembre 2023
Directrice marketing & développement
SODEXO , Montreal quebec
De Septembre 2011 à Novembre 2012
Director marketing and development
SODEXO
De Mars 2009 à Mai 2011
Member, Quebec Management Committee, since 2005
- Acquired good understanding of market and built strategic plan around client (B2B) and consumer (B2C) needs.
- Supported two national sectoral divisions in both languages while developing team.
- Positioned company and made it stand out for sales growth.
Formulated the Quebec Division’s Overall Strategy
Market watch and analysis.
Organized strategic seminars (Strategic Thinking, Presentation, etc.) for Management Committee.
Formulated Sustainable Development Strategy for Quebec
Sales Development
Active in tendering process.
Developed a prospecting strategy (qualitative marketing).
Created development support tools (brochure).
B2C Marketing
- Promotion
Developed, implemented and monitored activities, programs and marketing efforts
Defined KPIs.
Negotiated with suppliers to develop promotional campaigns.
Good Nutrition Awareness Program
- Nutrition Awareness Month activities.
- Received recognition from the Ordre de Diététistes du Québec.
- Developed program to influence consumer choices
B2B Marketing
- Sodexo brand reinforcement
Nutritional newsletter cobranded with Isabelle Huot
Market and visibility analysis
Media purchasing
In charge of Quebec press releases and public relations
External Communications / Social Marketing
- Oversaw Feed the Future Operation (meals given to needy Quebec children).
- 2012 meals up 66%, reaching 1,000 children.
- Media Visibility Strategy for 3 years: outstanding results, reaching an audience of 11 million (6 million is the threshold for a successful campaign).
Management of Regional Team
Active Member of Canadian Women’s Networking Committee
- Marketing Officer : Organized launch, forged brand image, created internal communications and developed a social media strategy.
Mentored by the American Mentor Program, 2010
Sr director of marketing
SODEXO CANADA
De Mai 2004 à Aujourd'hui
-Developed strategic plan for Quebec’s operational division (Seminar on Strategic Thinking).
-Developed and implemented Strategic Marketing Plan for Canada (B2B4C).
-Defined Canadian services for 350 sites (complex set of services).
-Supervises a national marketing team.
-Submits monthly results to the Canadian Executive Committee.
Formulates National Marketing Strategy
- Based on consumer habits and market trends/challenges.
- Involved in the local and international marketing teams.
- KPI development.
National Project Leader to developp National OFFER
- Coordinates all support departments
- Develops and harmonizes the 5P Marketing Mix.
- Responds to local and cultural challenges of Canada’s regions.
- Established deployment strategy.
- Submits and follows up on monthly financial results report.
- Analyzes retail sales for Canada and suggest a $90 million P&L for better management.
Responsible for National Campaigns to Maximize Retail Sales
- Comprehensive review of cost-maximizing strategy (7% savings).
- In charge of supplier relations and marketing budget (increased 36% due to good results)
- Created a new KPI model.
- Increase Retail sales by 12% for some campaign.
- Created on-site healthy nutrition events.
- Responsible for deployment strategy (offer and promotion).
- Developped an online strategy (mobile application and social networks).
Critical Participation in Business Development
Team Management
- Preparation and production of team performance appraisals.
- Organization of team building and recognition activities.
- Organization of monthly team thematic meetings.
- Team involvement in strategy.
- Employee recognition.
American Mentor Program Mentor (2011)
Recipient of Sodexo Gold Spirit of Progress Award for Quebec (2011)
Two-Time Recipient of Sodexo Spirit of Progress Award for Canada (2011)
Product marketing manager europe
TOTAL PETROCHEMICALS
De Janvier 2001 à Août 2002
• Implementation of a marketing plan
• Management and budget estimate ($500,000)
• Management and implementation of an internal and external communication campaign (media buying)
• Management of call centre
Marketing director
MTY FOOD GROUP
• Responsible for 4 Banners positioning on health in fast food
o Implementation and deployment of advertising campaign (media-buying)
o Development and brand positioning
o Development of promotional calendars
o Implementation and deployment of the annual marketing planning for individual banners.
Marketing assistant for chains restaurant
PepsiCo
• Promotions coordination with Chains Restaurant
Formations complémentaires
Master
Ecole Supérieure de Commerce - Business
1998 à 2001
master
Ecole supérieure de Commerce de Clermont-Ferrand - marketing&sales
1997 à 2001
bac
lycee Banville - S
1992 à 1995
Parcours officiels
Centres d'intérêt
- Membre du comité de Lueur d'espoir (cercle des jeunes leaders) pour lever des fonds pour la fondation Ste Justine Membre du conseil d'admnistration de Cie F