DC

Denise CUILLERET

Denise Bernachez

Résumé

Innovative, Dedicated and Proactive Strategist and Agent of Change  Senior Marketing Director, with excellent talents for developing and implementing strategic plans for Canada-wide operations and marketing.  Strong and inspirational leadership, accompanied by the ability to build effective and committed teams ensuring corporate growth around core missions.  Result and priority oriented.  Skilled in marketing, communications and sustainable development.

Expériences professionnelles

Directrice marketing & développement

SODEXO , Montreal quebec

De Septembre 2011 à Aujourd'hui

Director marketing and development

SODEXO

De Mars 2009 à Mai 2011

Member, Quebec Management Committee, since 2005

- Acquired good understanding of market and built strategic plan around client (B2B) and consumer (B2C) needs.
- Supported two national sectoral divisions in both languages while developing team.
- Positioned company and made it stand out for sales growth.

 Formulated the Quebec Division’s Overall Strategy
 Market watch and analysis.
 Organized strategic seminars (Strategic Thinking, Presentation, etc.) for Management Committee.

 Formulated Sustainable Development Strategy for Quebec

 Sales Development
 Active in tendering process.
 Developed a prospecting strategy (qualitative marketing).
 Created development support tools (brochure).

 B2C Marketing
- Promotion
Developed, implemented and monitored activities, programs and marketing efforts
Defined KPIs.
Negotiated with suppliers to develop promotional campaigns.
 Good Nutrition Awareness Program
- Nutrition Awareness Month activities.
- Received recognition from the Ordre de Diététistes du Québec.
- Developed program to influence consumer choices

 B2B Marketing
- Sodexo brand reinforcement
Nutritional newsletter cobranded with Isabelle Huot
Market and visibility analysis
Media purchasing
In charge of Quebec press releases and public relations

 External Communications / Social Marketing
- Oversaw Feed the Future Operation (meals given to needy Quebec children).
- 2012 meals up 66%, reaching 1,000 children.
- Media Visibility Strategy for 3 years: outstanding results, reaching an audience of 11 million (6 million is the threshold for a successful campaign).

 Management of Regional Team

 Active Member of Canadian Women’s Networking Committee
- Marketing Officer : Organized launch, forged brand image, created internal communications and developed a social media strategy.

 Mentored by the American Mentor Program, 2010

Sr director of marketing

SODEXO CANADA

De Mai 2004 à Aujourd'hui

-Developed strategic plan for Quebec’s operational division (Seminar on Strategic Thinking).
-Developed and implemented Strategic Marketing Plan for Canada (B2B4C).
-Defined Canadian services for 350 sites (complex set of services).
-Supervises a national marketing team.
-Submits monthly results to the Canadian Executive Committee.

 Formulates National Marketing Strategy
- Based on consumer habits and market trends/challenges.
- Involved in the local and international marketing teams.
- KPI development.

 National Project Leader to developp National OFFER
- Coordinates all support departments
- Develops and harmonizes the 5P Marketing Mix.
- Responds to local and cultural challenges of Canada’s regions.
- Established deployment strategy.
- Submits and follows up on monthly financial results report.
- Analyzes retail sales for Canada and suggest a $90 million P&L for better management.

 Responsible for National Campaigns to Maximize Retail Sales
- Comprehensive review of cost-maximizing strategy (7% savings).
- In charge of supplier relations and marketing budget (increased 36% due to good results)
- Created a new KPI model.
- Increase Retail sales by 12% for some campaign.
- Created on-site healthy nutrition events.
- Responsible for deployment strategy (offer and promotion).
- Developped an online strategy (mobile application and social networks).

 Critical Participation in Business Development
 Team Management
- Preparation and production of team performance appraisals.
- Organization of team building and recognition activities.
- Organization of monthly team thematic meetings.
- Team involvement in strategy.
- Employee recognition.

 American Mentor Program Mentor (2011)
 Recipient of Sodexo Gold Spirit of Progress Award for Quebec (2011)
 Two-Time Recipient of Sodexo Spirit of Progress Award for Canada (2011)

Product marketing manager europe

TOTAL PETROCHEMICALS

De Janvier 2001 à Août 2002

• Implementation of a marketing plan
• Management and budget estimate ($500,000)
• Management and implementation of an internal and external communication campaign (media buying)
• Management of call centre

Marketing director

MTY FOOD GROUP

• Responsible for 4 Banners positioning on health in fast food
o Implementation and deployment of advertising campaign (media-buying)
o Development and brand positioning
o Development of promotional calendars
o Implementation and deployment of the annual marketing planning for individual banners.

Marketing assistant for chains restaurant

PepsiCo

• Promotions coordination with Chains Restaurant

Formations complémentaires

Master

Ecole Supérieure de Commerce - Business

1998 à 2001



master

Ecole supérieure de Commerce de Clermont-Ferrand - marketing&sales

1997 à 2001



bac

lycee Banville - S

1992 à 1995



Associations

Will women network association http://www.compagni

Parcours officiels

Groupe ESC Clermont – Master – 2001 – Master en Management - Diplôme du Groupe ESC Clermont - MGE

Centres d'intérêt

  • Membre du comité de Lueur d'espoir (cercle des jeunes leaders) pour lever des fonds pour la fondation Ste Justine Membre du conseil d'admnistration de Cie F